Simple Steps to Building a Lead Capture Form Using RPR Reports

For some REALTORS®, building an online lead capture system for website prospects can be a painful experience. But with the advent of great digital content, like that found in RPR's property and neighborhood reports, capturing and responding to clients in real-time couldn't be easier.

Here's a workflow that will help you create an attention grabbing offering for website prospects.

Step 1 – The Landing Page

Your landing page should highlight a single topic. Many of the most successful landing pages lead with a bold, eye-catching image, laser-focused headline and clear call-to-action.

To enhance your credibility, consider including an example PDF of the report a prospect will get when they submit the form. It's a good idea to also include social proof or testimonials confirming the value of your offer. Lastly, make sure your landing page has a place for prospects to turn for questions.

Step 2 – Building the Form

On your landing page, you'll need a form to capture a prospect request. There are many available form creation tools, both free and paid that range in features. A few favorites include:

• Unbounce—Landing page platform complete with lead generation and form creation tools.
• Google Forms—Free forms solution offered by Google.
• Wufoo—Both a free and paid version. The free version allows up to three forms with fewer than 100 monthly entries.
• JotForm—Both a free and paid version. The free version allows up to 100 monthly entries.
• Gravity Forms—The leading WordPress form creation tool for $39.
• Ninja Forms—A free and popular WordPress form tool.