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Size Matters

April 24 2015

mobile technologyBigger is better. At least that's what Apple discovered when it unveiled larger iPhones. The sales numbers stunned everyone: 74.5 million iPhones in the first quarter of release.

That's more than 34,000 phones an hour, 24 hours a day, 7 days a week.

Even Tim Cook was taken aback, telling analysts the "Demand for iPhone was staggering," adding, "This volume is hard to comprehend."

Every major smartphone vendor has discovered that when it comes to consumer preferences, they are turning to larger screens.

The bigger story

But what is happening here goes beyond record sales numbers for Apple, Samsung, Google, LG or HTC.

What the dominance of bigger screen smartphones in the marketplace is doing is accelerating the dominance of mobile in every aspect of our lives.

Mobile growth has exploded with 71% U.S. market penetration, but I think we've just scratched the surface of what's coming and coming on fast.

This is what real estate professionals need to pay attention to.

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