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Browse the siteApril 16 2015
Does your business model deliver an exceptional transaction for your real estate consumer?
Everyone has their opinions about Uber—some rave, some rail. But as someone who travels quite a bit, Uber absolutely KILLS IT for consumers. They make my experience exceptional, and I want to recommend them every time I use them.
Once again, I Ubered to the airport at 6:00 AM this morning. (By the way, have you ever noticed how consumer-focused companies even have their own lingo?)
Here is the best part: When I got the receipt, by email, only seconds later, my ride was only $11.88!
Yes, I'm a raving fan because it costs $17 a day to park at the airport. Not only did I have a wonderfully convenient way to get to the airport—and not have to look for parking, but I also saved $40 because my wife promised to pick me up Friday night when I get back.
So what does this have to with creating an exceptional experience for your real estate consumer?
EVERYTHING!