OJO acquires The LEAD Syndicate, to launch Lever for real estate agents
Lever, a brokerage-agnostic, tech-powered comprehensive platform is designed to help individual agents grow their business
Austin, TX - Austin-based real estate technology company OJO announced today it's acquiring The LEAD Syndicate, a first-of-its-kind leverage platform founded by industry leader Nikki Miller. Together, the two are joining forces to launch Lever by Movoto, a platform delivering an all-in suite of solutions that will handle agents' marketing, supplemental lead generation, database management, transaction management, wrapped with training and accountability solutions to ensure the agents' ultimate success.
The new platform is exclusively optimized for individual real estate agents to leverage a proven comprehensive support system while maintaining and growing their brand in the face of a historically competitive and fast-changing real estate landscape. Lever by Movoto will be the first platform to bring together point solutions in a holistic way that provides support for individual agents, and will benefit real estate agents and brokerages in their pursuit of profitability.
"We are ecstatic to partner with Nikki and combine our resources to launch Lever, an innovative new platform and network for real estate agents," OJO President Chris Heller said. "Lever will change the game for individual real estate agents who want to spend less time on back office work and more time on building relationships and helping clients realize their home buying and selling goals."
"Now more than ever real estate agents and brokerages need a trusted ally so they can get back to basics and do what they do best," Heller added. "OJO and Movoto have long been in the corner of real estate professionals, and Nikki's superpower of helping agents skyrocket their businesses is the perfect complement to the existing programs we have at OJO."
Miller is the CEO and Founder of The LEAD Syndicate, a comprehensive support system for real estate agents and a growth engine for their businesses. With more than a decade in real estate as one of the industry's most successful trainers and operators, Miller brings deep expertise in training and systems development to OJO's vast network of the top real estate agents and teams in the industry.
"I am thrilled to join the incredible team at OJO and Movoto in launching Lever," Nikki Miller, CEO and Founder of the LEAD Syndicate said. "I have had the opportunity to work closely alongside OJO and its partner agents in the past year, and it's been amazing to watch the team build innovative technology and systems with real estate agents front and center. I am confident this partnership will be the driving force in furthering our mission to change the way individual real estate agents operate and approach their business."
Despite market headwinds, OJO has seen its agent network and programs grow in size over the past year with the launch of its newest offering for teams, Movoto Pro+ — an exclusive real estate network for the top teams, built on the back of Movoto, the only consumer-facing real estate portal built by and with real estate leaders and practitioners. Lever, the next generation model of the OJO Select Network, creates deep operational integration with agents and delivers to agents Miller's super power in increasing agent efficiency and effectiveness.
OJO partners with the top real estate and mortgage professionals to deliver value for the millions of consumers on its platforms, including Movoto, the largest privately held residential real estate search website. With the launch of Lever, OJO is making the strategic decision to align all of its products under the Movoto brand umbrella. Movoto, which meets tens of millions of visitors each month, has established itself as one of the most recognizable consumer brands in real estate.
The move comes as OJO concurrently begins transitioning its real estate industry-facing products under the Movoto umbrella to bring greater alignment between the company's agent products and Movoto, its iconic consumer-facing brand.
"A greater alignment between our consumer and industry-facing brands will ensure a more seamless experience for consumers and real estate professionals," OJO CEO and Founder John Berkowitz said. "We are laser-focused on ensuring the millions of consumers that come to Movoto actually find or sell a home, and that often starts with finding a great real estate professional. Partners like Nikki Miller ensure that agents continue to be a critical part of our journey as a company and I'm thrilled to have her on board."
For more information about Lever visit leverbymovoto.com.
About OJO
OJO is an Austin-based real estate technology partnering with the top real estate professionals to deliver value to millions of consumers on its platforms, including Movoto, the largest privately-owned residential real estate search website. The company's platform for buying, selling, and homeownership meets people wherever they are on their journey, offering personalized guidance every step of the way. Through a bespoke combination of people and technology, OJO cultivates a deep understanding of individual needs and preferences, matching people with the right tools and trusted providers to equip anyone to unlock the abundant benefits of home ownership.
As one of the fastest-growing companies in the U.S., OJO has placed 29th on the Deloitte Tech Fast 500 and 49th on the Inc. 5000. To date, the company has raised more than $140 million to fuel its rapid growth. CEO and Founder, John Berkowitz, has been named EY Entrepreneur of the Year for Central Texas and a top CEO by the Austin Business Journal and the company's executives have won more than a dozen industry awards in the past year. OJO Labs is headquartered in Austin, Texas and has more than 700 employees globally with a presence in Chicago, Minneapolis, and San Mateo; and a large operations center in St. Lucia.
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RETECHNOLOGY PREMIUM MARKETPLACE RELATED PRODUCTS | WEBINARS | SPECIAL OFFERS
Ylopo Launches a Masterclass Focused on Lead Conversion for Real Estate Professionals
In response to the ongoing problems many real estate professionals experience when it comes to consistent lead conversion, Ylopo sponsored the creation of a six lesson Masterclass instructed by two industry leading conversion experts, Robby Tefethren and Barry Jenkins.
LOS ANGELES, April 29, 2021 -- As part of an ongoing effort to assist real estate professionals with lead nurture and conversion, the leading provider of digital marketing and lead generation services, Ylopo, is excited to announce the recent release of a project focused on education for real estate professionals specifically related to improving an individual's ability to convert leads.
The project came to fruition in the form of a Masterclass complete with six in-depth strategy lessons that are concise and to the point offering a unique focus on mindset and psychological concepts rather than the more traditional methods typically provided for the purpose of increasing lead conversion. The instructors selected for the project had completed hundreds of hours of research and conducted their own personal testing prior to compiling the lesson plan and filming the virtual courses for the public.
Having coached and trained hundreds of top real estate teams across the country Tefethren is considered a true lead conversion expert. Paired with his direct experience as a masterful ISA and trainer, Ylopo found Tefethren to be uniquely qualified to take one this project. Tefethren exhibits a creative approach to mindset and psychological principles and cleverly applies these concepts to real estate lead conversion; his methods proving to be a game changer for the way agents approach their lead conversations.
"I really think that Barry and I were able to ultimately build a course that solves a big problem for real estate agents," said Tefethren. "It was really a lot of fun getting to work with Barry on this project too. We shared a ton of wisdom, learned a lot from each other, and were able crack the code on how to best structure conversations for drastically improved lead conversion."
Barry Jenkins is the second instructor Ylopo selected to head up the Conversion Masterclass. Jenkins is the top real estate agent and team leader in the Virginia Beach area and ranks in the top 10 of Real Trends Top 1000 Agents. Jenkins runs three teams, selling anywhere between 700 and 900 homes a year. He is also the current CMO of Better Homes and Gardens NAGR, a full time Head REALTOR®-in-Residence executive at Ylopo, and author of a soon-to-be-released book, "Too Nice For Sales''. Jenkins' real estate career spans over two decades and within that time he has truly mastered the art of lead conversion through long-term trial and error and tactful scripting.
"At the core, real estate agents need to make money and converting leads is a massive component of that," said Jenkins. "When we were considering what course to make, we needed the perfect blend of relevance, content, and actionable advice to increase their bottom line. I'm biased, but this course is one of the most unique presentations of lead conversion I have ever seen or been a part of." Jenkins concludes, "If an agent digests this content and applies it, they will absolutely have an increase in revenue."
The six lesson course is absolutely free. The entire course is available for open enrollment here.
About Ylopo LLC
Founded in 2016 by Howard Tager and Juefeng Ge, Ylopo is a "next generation" digital marketing technology company. Ylopo has built an intuitive online marketing platform that delivers innovative "done for you" cross-platform digital marketing services and is specifically designed to serve the real estate industry. Ylopo helps brokerages, teams, and agents more efficiently and effectively grow their business, team, and brand.
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Buffini & Company Launches Second Installment of their Industry-Changing Real Estate Agent Training Program, The Pathway to Mastery--Advanced
The Pathway to Mastery--Advanced program lays out a complete career path for real estate agents to create a highly successful business over the course of this eight-week program.
CARLSBAD, Calif., Nov. 03, 2020 -- Buffini & Company, the largest training and coaching company in North America, has released The Pathway to Mastery--Advanced, the second course in the three-part Buffini & Company real estate training series developed by industry legend Brian Buffini. The Advanced course lays out a complete real estate career path for agents, an industry first! Packed with real-life role plays, dialogues and proven strategies, The Pathway to Mastery—Advanced prepares agents to join the best-of-the-best agents in the world.
Over the course of eight weeks, real estate agents will experience unique training modules packed with content that explores the next level of working by referral. The program includes video modules that teach agents how to handle the top five buyer and top five seller objections like a pro, a step-by-step guide on how to list a property and how to help buyers find their perfect home. Additionally, the course outlines next-level content like building a personal brand, offering world-class customer service and how to become a financial wizard. The Advanced course is ideal for experienced agents looking to take their career to the next level.
"With methods and dialogues to handle objections, pricing presentations and showings, agents will build on a working by referral foundation to make the most out of their database, turning clients into loyal advocates," says Brian Buffini, founder and chairman of Buffini & Company.
The Pathway to Mastery—Advanced is offered both on-demand or with a Buffini Certified Mentor or Facilitator in a classroom setting (virtual or in-person). The student course kit includes a workbook, professionally-designed marketing materials, access to a robust Student Online Resource Center and to Buffini & Company's award-winning Referral Maker® CRM, a productivity tool for managing real estate marketing and lead generation. Real estate brokers, owners and managers who want to increase their agents' income, productivity and retention rates can become Buffini Certified to lead their office in this state-of-the-art training program. Classes begin December 1.
To register or lead The Pathway to Mastery—Advanced. please visit: buffiniandcompany.com/advanced
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RPR Unveils New Learning Menu
RPR, an exclusive REALTOR® benefit and the nation's largest property database, just got stronger and easier to use. A new Learning Menu, which resides within the navigation, went live in early April.
RPR users will now be able to access learning videos, articles, FAQs and more, while they're accessing deep real estate data, running property reports, and prepping to "wow" their clients.
Although RPR is quite intuitive and user-friendly, the new Learning Menu will really come in handy when users need a little hint or nudge to help them complete a task on the website. This self-directed knowledge source is offered via a pull-down menu, described below.
Click of the Cap
Here's how the new RPR Learning Menu works: from the top of each home page, there is an icon that looks like a graduation cap. Clicking on the cap icon will unveil content that directly relates to where the user is navigating.
Although there are many learning resources within every area of the site, not necessarily every page will have learning content. When learning content is available, the graduation cap will be white. If there is no learning content on a particular page, the graduation cap will be greyed out.
Grabbing Your Attention
The screenshot below shows the Learning Menu expanded on the Property Details page. From the example, you can see that the user has clicked the graduation cap icon to reveal the Learning Menu for this section. From here, watch a video tutorial on pricing a property, read relevant articles, and click directly to additional training and learning aids, such as how-to's and webinars.
Additional content, along with varied learning levels (basic to advanced) will be added over time. As a reminder, you can also visit the Training section of our blog to view our on-demand video tutorials, e-books, and recorded webinars.
Next time you're on the RPR website, be sure to check out the new Learning Menu and all the content that is available to you. It can save you time, elevate your knowledge of the platform, and make your RPR user experience even more productive.
To view the original article, visit the RPR blog.
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Katie Lance and the #GetSocialSmart Academy Announce a Preferred Coaching Agreement with Berkshire Hathaway HomeServices
Pleasanton, CA (February 19, 2018) -- Katie Lance, nationally recognized keynote speaker and social media strategist, has announced a preferred supplier agreement with her #GetSocialSmart Academy and Berkshire Hathaway HomeServices. Katie Lance is Founder and CEO of Katie Lance Consulting and the author of the #GetSocialSmart book.
The #GetSocialSmart Academy is a resource-rich learning on-demand program that helps real estate professionals learn how to build and sustain client relationships utilizing social media. The terms of the agreement includes access to a personalized academy portal featuring tutorials, webinars, checklists, an on-demand library of resources, and inclusion in the private Facebook group.
"Our preferred supplier relationship with Katie Lance provides the Berkshire Hathaway HomeServices network with access to effective social media strategies to a build robust online presence," said Gino Blefari, Berkshire Hathaway HomeServices president and CEO.
Lance, who is the former chief strategist and social media director for Inman News, has more than 15 years of experience in real estate marketing and has been named by Inman News as one of the most influential people in real estate.
"I'm thrilled to announce this new preferred supplier relationship with the #GetSocialSmart Academy and Berkshire Hathaway HomeServices" said Lance. "It's very exciting to see such a well-respected brand value social media as a powerful business tool. I'm honored to help Berkshire Hathaway HomeServices network agents and brokers strengthen their social media strategy to build their personal brands and grow their businesses."
About Katie Lance
Katie Lance is the Founder of Katie Lance Consulting and the author of the book, #GetSocialSmart. Katie specializes in working with companies to help develop their social media and content strategy. Her #GetSocialSmart Academy has received accolades from industry peers across the globe. Katie is also a frequent keynote speaker, a contributor to The Huffington Post and formerly was the Chief Strategist for Inman News.
For more information on the preferred coaching relationship with the #GetSocialSmart Academy, visit www.getsocialsmart.com/bhhs.
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VHT Studios Partners with AgentEDU to Offer Real Estate Agents Best-in-Class Online Real Estate Photography Training Course
Real estate professionals seeking to learn about photography or sharpen their skills can subscribe to a new online class offered through AgentEDU.com, a growing national training platform for real estate agents, in partnership with VHT Studios, the nation's leading real estate photography and visual marketing company.
CHICAGO (FEBRUARY 01, 2018) - Real estate professionals seeking to learn about photography or sharpen their skills can subscribe to a new online class offered through AgentEDU.com, a growing national training platform for real estate agents, in partnership with VHT Studios, the nation's leading real estate photography and visual marketing company.
AgentEDU and VHT Studios are rolling out the course, "How to Take Real Estate Photography," to provide agents of all levels with direct online instruction on how to take gorgeous, high quality real estate photography so their listings stand out from the competition, attract more buyers and sell faster. The course is available with a subscription to AgentEDU.com. See an intro video to the course, here.
"We are turning to VHT Studios for the company's unmatched expertise and deep commitment to serving the real estate community," said Anne Hartnett, AgentEDU's Managing Partner. "Agents know that quality photography for their listings is essential to grabbing a buyer's attention, contributes to a shorter market time and helps get the best price for your listing," she added.
AgentEDU is an online video training platform designed to help real estate agents at every level advance their skill sets, expand their industry knowledge and become better agents. AgentEDU lets agents access valuable learning resources anytime and anywhere so they become top producers with increased earnings and a plan for continued growth.
The partnership solidifies VHT's position as the real estate agent's primary resource for real estate photography while adding to AgentEDU's extensive library of courses designed to help agents hone their skills and build a successful real estate career.
"We are proud to partner with AgentEDU and their parent company, Agent Publishing to provide this convenient and easy-to-access educational resource to real estate professionals," said Sarah Anderson, Vice President, Marketing, VHT Studios.
"Over the past 20 years, we've proven that stunning real estate photography is the most effective way to attract buyers' attention and sell homes. Yet, many real estate professionals don't include high quality photographs in their listings, web sites, advertising and other real estate marketing materials. An online photography course offered through AgentEDU now makes it easy for agents to elevate their marketing expertise, attract new clients and grow their brand and business," she added.
View this introductory video of the course, "How to Take Real Estate Photography."
About Agent Publishing
As a leading trade publication with more than 15 years covering residential real estate, Agent Publishing's influence extends to agents across the country through print and digital magazines, live events and career development.
Agents, brokers, builders, developers, lenders, appraisers and other real estate professionals rely on Agent Publishing for a cutting-edge mix of fresh local reporting, detailed analysis of major national trends and profiling of top industry professionals. Agent Publishing is unmatched in helping residential real estate professionals better serve clients and stay on top of ever-changing industry trends and news. Learn more at http://www.AgentPublishing.com and AgentEDU.com.
About VHT Studios
VHT Studios celebrates 20 years of delivering excellence to top real estate professionals who rely on VHT Studios for stunning professional photography, virtual tour videos, virtual staging, drone photography and video, interactive and standard floor plans, 3D home tours, and image management services.
VHT Studios' broad range of visual marketing services ensures properties get seen more, sell and rent faster and at a greater price, which also helps real estate agents attract new clients and grow their businesses. A full-service partner to leading agents, brokerages and businesses, the VHT Studios team delivers the most powerful marketing and selling tools - starting with high-quality photography -- through creation and final display. For more information, visit us on VHT.com.
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NAR Tech Edge Events Keep Realtors® Apprised of Latest Tools
WASHINGTON (February 14, 2017) — Technology is transforming how Realtors® conduct business and communicate with clients. Now more than ever, Realtors® know the importance of staying up-to-date with the new and emerging technologies that are essential to the real estate business. To help Realtors® stay well informed of the latest business technology skills and trends changing the real estate industry, the National Association of Realtors® is continuing its one-day technology conference series, NAR Tech Edge.
NAR Tech Edge events will take place in cities across the U.S. starting in early 2017. NAR speakers and local technology experts will present sessions on topics including mobile marketing, online reputation management, content strategy, Google and cloud computing, social media, the importance of photo and video and much more.
"NAR Tech Edge introduces Realtors® to the latest technology trends that can help grow their business and better serve their clients," said President William E. Brown, a Realtor® from Alamo, California and founder of Investment Properties. "These one-day, high energy conferences are a wonderful opportunity for Realtors® who are eager to expand their understanding and use of the most current web-based and mobile technologies."
According to the 2016 NAR Member Profile, technology remains an essential aspect of how Realtors® manage their business. Nearly nine in 10 members currently use a smartphone with wireless e-mail and Internet capabilities. More than two-thirds of all Realtors® reported having their own website, and 94 percent use email as their primary form of communication with clients.
Presenters and emcees for NAR Tech Edge's 2017 tour include Realtor® Bill Lublin, CEO of the Social Media Marketing Institute and Century 21 Advantage Gold, who is a thought leader for his insights into technological tools and their real estate applications; NAR Director of Member Engagement Nobu Hata, an industry expert in technology, marketing and communications trends in the real estate industry; Amy Chorew, vice president of Learning at Better Homes & Gardens Real Estate, a technology trend expert, author, social media maven and Realtor®; and Jeff Lobb, founder and CEO of SparkTank Media, an international real estate speaker, innovator and consultant, who will share how to best leverage and utilize today's robust, cloud-based social media and marketing applications.
Following is the schedule for the 2017 NAR Tech Edge events:
March: Pembroke, Massachusetts
April: Billings, Montana and San Jose, California
May: Tulsa, Oklahoma
June: White Plains, New York
July: Tampa, Florida
September: Parsippany, New Jersey
October: Albuquerque, New Mexico
November: Baton Rouge, Louisiana
For more information and to register, visit www.nartechedge.com. Media and non-NAR members are welcome to attend.
The National Association of Realtors®, "The Voice for Real Estate," is America's largest trade association, representing more than 1.2 million members involved in all aspects of the residential and commercial real estate industries.
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Keller Williams Named the Top Training Organization Worldwide
AUSTIN, TEXAS January 31, 2017 - Keller Williams, the world's largest real estate franchise by agent count, was recognized by Training magazine, the leading business publication for learning and development professionals, as the No.1 training organization across all industries worldwide.
For the fourth consecutive year, Keller Williams placed in the Top 5 on the Training 125, which ranks companies' excellence in employer-sponsored training and development programs.
"We are incredibly honored by this recognition because of what it means for our people," said John Davis, president, Keller Williams. "All of our training is focused on helping our agents grow their businesses and help their clients."
"World-class training is the foundation of providing our agents with the resources and tools they need to fund their lives and create opportunities for their families," said Davis.
On January 30, Keller Williams received the No. 1 ranking at Training magazine's annual awards gala in San Diego, California. With the honor, Keller Williams becomes eligible for induction into the Training Top 10 Hall of Fame for 2018.
"The 2017 Training Top 125 winners don't just set the bar for employee training and development, they vault over it," said Lorri Freifeld, editor-in-chief, Training magazine. "They are champions of learning and ensure their employees have the skills to succeed in this competitive, ever-changing world. They insist on training tied to corporate strategic goals, and they have the results to show for it."
The Training Top 125 ranking is based on a myriad of benchmarking statistics such as total training budget; percentage of payroll; number of training hours per employee program; goals, evaluation, measurement, and workplace surveys; hours of training per employee annually; and detailed formal programs.
"At Keller Williams, we're not only an open-books company, we're an open-learning company," said Dianna Kokoszka, CEO, KW MAPS Coaching. "The leaders of our company have fostered a culture of collaboration because we know that together everyone achieves more."
The Training Top 125 ranking is also determined by assessing a range of qualitative and quantitative factors, including financial investment in employee development, the scope of development programs, and how closely such development efforts are linked to business goals and objectives.
"This is an exciting time in training and technology," said Chris Heller, CEO, Keller Williams. "A decade from now, the way consumers search for and buy homes will be almost unrecognizable from the process today."
"Our success at keeping our agents at the forefront of this evolution, helping them differentiate themselves in their local markets, and providing an extraordinary customer experience will be determined by how well we train our people," said Heller.
In-depth profiles of each of the top five companies will appear in the January/February 2017 issue of Training magazine. For more information on the Training Top 125, visit www.trainingmag.com.
About Keller Williams Realty, Inc.Austin, Texas-based Keller Williams Realty, Inc. is the largest real estate franchise by agent count in the world with more than 800 offices and 154,000 associates across the Americas, Europe, Africa and Asia.
Since 1983, Keller Williams has grown exponentially and continues to cultivate an agent-centric, education-based, technology-driven culture that rewards agents as stakeholders. The company also provides specialized agents in luxury homes, commercial and farm and ranch properties. For more information, visit kw.com.
About Training MagazineTraining magazine is the leading business publication for learning and development and HR professionals. It has been the ultimate resource for innovative learning and development—in print, in person, and online—over the last 50-plus years. For more information, visit www.trainingmag.com.
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RPR Presents 'Quick Start Guides'
In conjunction with RPR's learning suite of how-to videos, workshops, eBooks and user success stories, now comes the RPR Quick Start guides — one page, downloadable guides to help get you started on RPR, quickly.
These helpful how-to's are ideal for giving agents a speedy tutorial on a multitude of topics, ranging from buyer's tours to listing presentations, to how to download the mobile app.
Need to prepare for an open house in under five minutes? We've got you covered. Searching for the perfect home with prospective buyers? A guide to the RPR app's nearby listing information is available too. There's even a Quick Start guide for setting up your account on RPR.
Low ink and easy to digest, these are the perfect downloadable for your next training session.
To view the original post, visit the RPR blog.
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More than 700 Agents Have Earned Their Real Estate Digital Marketer (REDM) Certification
Earlier this year, we launched the Real Estate Digital Marketer (REDM)™ certification course. And since launching the course, more than 700 agents have earned their REDM™ certifications. That's a huge accomplishment, and a powerful step forward for our industry.
See, every REDM™ agent has made three essential commitments:
REDM™ agents are committed to changing the real estate industry for the better
We've all encountered the negative and damaging views some consumers hold of our industry. REDM™ agents are committed to changing the way real estate is seen by banding together and elevating the professionalism of our industry. How?...
REDM™ agents are committed to giving sellers a 5-star experience
The old days of selling real estate are gone... You know, placing a listing in the MLS, putting a sign in the yard, and praying that it sells. Today, sellers have much higher expectations. They expect us to market their properties across a wide range of channels, including online marketing. REDM™ agents get the skills and expertise needed to meet those expectations, and use them to deliver a 5-star experience. By satisfying our customers, we lift the overall impression of our industry. And happy sellers mean more referrals.
REDM™ agents are committed to promoting their brand and growing their businesses
Here's what makes REDM™ so powerful: While gaining the skills to better serve clients and change our industry, REDM™ agents also learn how to use only marketing tactics to promote their brands and grow their own businesses.
Now, if you're ready to make these commitments and earn your REDM™ certification, we have exciting news...
Registration for the REDM™ course opens tomorrow! But the window to sign up is only going to last a couple days... so make sure to keep an eye on your inbox tomorrow!
On Wednesday, July 27, you can join REDM™ here: http://thepaperlessagent.com/redm-coaching-club
In the meantime, here's some more information on what you can expect from the REDM™ certification course:
The Paperless Agent Declares War
Showcasing Your Competitive Edge
Preview of the REDM Course
To view the original post, visit the Paperless Agent blog.
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NAR Offers New Pricing Strategies Certification, Launches Center for REALTOR® Development
WASHINGTON (January 14, 2016) — To capitalize on growing demand for expert property assessment and increased interest in online learning courses, the National Association of Realtors® is now offering a Pricing Strategies Advisor certification available entirely online through the new Center for Realtor® Development.
The Pricing Strategy Advisor certification combines a course and webinars to enhance Realtors®' skills in pricing properties, working with appraisers, and understanding, finding and making adjustments to comparable properties. The course is designed for Realtors® of all experience levels and those who work with either buyers or sellers.
"The market demands accurate property value assessments, so NAR is excited to provide Realtors® with enhanced tools, education and expertise to determine the most accurate value for a home and give their clients a leg up when buying or selling," said NAR President Tom Salomone, broker-owner of Real Estate II Inc. in Coral Springs, Florida. "Realtors® have extremely demanding work schedules, so it is also incredibly important for NAR's certification courses be flexible and accommodating to their busy lifestyles; as with all of the nearly 100 courses offered through the Center for Realtor® Development, the PSA certification can be completed entirely online and at a pace and schedule set by the Realtor®."
The certification's release coincides with the launch of a new online platform called the Center for Realtor® Development, www.onlinelearning.realtor. The distinct online platform of activities is devoted to lifelong learning, career advancement and specialized credentials. The site serves as the course portal for 13 of NAR's certifications and designations. The educational offerings on the site provide Realtors® with the expertise they need to build their businesses, better serve clients and differentiate themselves in a competitive marketplace.
Realtors® can learn more about the requirements to earn the PSA certification at pricingstrategyadvisor.org/.
Throughout this year, the Center for Realtor® Development will continue to roll out additional, high-quality coursework and products while also embracing contemporary, innovative media formats, including the launch of a new Realtor® Code of Ethics experience, where users can take interactive quizzes and gain access to new written and video content. A new one-day course, Working with Investors/Becoming an Investor, will also soon be offered, which will provide tips and advice for buying real estate investment properties.
The National Association of Realtors®, "The Voice for Real Estate," is America's largest trade association, representing more than 1.1 million members involved in all aspects of the residential and commercial real estate industries.
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Berkshire Hathaway HomeServices Introduces CIPS Training for Agents Seeking Business from Foreign Clients
IRVINE, CA (Dec. 1, 2015) -- Berkshire Hathaway HomeServices has introduced specialized training to help its agents complete international real estate transactions seamlessly and with reduced risk. Through the training, agents will earn a Certified International Property Specialist (CIPS) designation, which is the only international designation recognized by the National Association of REALTORS®.
"Currency issues and tax laws alone make international transactions more complex, and then there are visa laws, financing and other considerations," said Marie Shoemaker, director for Network Education Services, Berkshire Hathaway HomeServices. "An agent who's trained to handle these challenges can make the difference in a home sale or purchase."
Berkshire Hathaway HomeServices' CIPS training includes up to five full days of study covering international business in domestic markets and transactions in Europe, Asia/Pacific and the Americas. Instruction will involve transaction tools, currency and exchange rate issues, cross-cultural relationships, regional market conditions, investment performance, tax issues and more.
"Few brokerage networks offer CIPS training," said Peter Turtzo, Berkshire Hathaway HomeServices' senior vice president for International Operations. "With help from this unique opportunity, we want our agents to earn their unfair share of the $104-billion international market in the U.S."
Berkshire Hathaway HomeServices has grown to nearly 40,000 agents and 1,200 offices operating in 47 states since its launch in September 2013.
About Berkshire Hathaway HomeServices
Berkshire Hathaway HomeServices, based in Irvine, CA, is a real estate brokerage network built for a new era in residential real estate. The network, among the few organizations entrusted to use the world-renowned Berkshire Hathaway name, brings to the real estate market a definitive mark of trust, integrity, stability and longevity. Visit www.berkshirehathawayhs.com.
Irvine, CA-based HSF Affiliates LLC operates Berkshire Hathaway HomeServices, Prudential Real Estate and Real Living Real Estate franchise networks. The company is a joint venture of which HomeServices of America, Inc., the nation's second-largest, full-service residential brokerage firm, is a majority owner. HomeServices of America is an affiliate of world-renowned Berkshire Hathaway Inc.
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WolfNet to Post a Tip of the Week Blog Series
Starting this month, WolfNet Technologies will publish a weekly tech tip to help you better leverage your WolfNet IDX solution. This blog series will feature everything from the most basic “getting started” tips for new customers to more involved posts for seasoned veterans, including integration and customization strategies targeting webmasters, developers and programmers. Featured clients will be guests on selected posts in order to provide additional insight and showcase live examples of the selected topic.
Each post in the series will feature a “difficulty rating.” Much like ski trails are rated on terrain, each blog will feature a symbol to identify the topic as “Easy” (green circle), “Intermediate” (blue square) or “Expert” (Black Diamond). Of course, even experts can benefit from “Easy” topics, and novices may pick up useful tips on the “expert” posts.
So subscribe to the WolfNet blog today and get ready to take your WolfNet IDX solution to the next level! The first tip will arrive soon!
Learn more about WolfNet Technologies.
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New Webinar from Secrets of Top Selling Agents!
Secrets of Top Selling Agents says:
Real estate professionals in the U.S. spend millions of marketing dollars each year to get to that all-important initial meeting with prospects. Are you making the most of each presentation and real estate proposal?
Your success as a real estate professional depends on how well you present yourself and your value to prospects. The web and social media channels are powerful tools, but there's no better opportunity to turn prospects into sales than in-person meetings.
Join real estate coach Dave Beson in this special 45-minute program as he delivers Seven Secrets for More Sales. Better presentation skills mean more clients, more sales and more income for you in 2011! Register TODAY!
About Dave
Dave Beson knows real estate, and real estate knows him. He was a real estate salesperson, training director, and manager. His speaking has taken him to 50 states, plus Mexico, Canada, the Virgin Islands, New Zealand, Australia, South Africa, Ireland, and across Europe. He has also been a featured speaker at the National Association of Realtors convention for 33 years. Additionally, Dave is a former senior instructor for five CRS courses as presented by the Residential Sales Council of RNMI. He is the author of numerous books, periodicals, and articles for real estate professionals. He has created the LetterWriter client follow-up systems and the LIFE SUCCESS COACHING PROGRAM which have nearly 12,000 users across the world.
If you would like to register for this free webinar, please click here.
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7 Steps to Attract New Clients and Become Every Homeowner’s First Choice
"After just one hour with Jennifer Cummings, I can directly link 2 new listings I've taken in the past 2 weeks!”~James Boyden, RE/MAX®, Broward County, FL.
Learn how to attract new clients and become every homeowner’s first choice. Join us for a complimentary marketing webinar on November 3rd. Space is limited.
Title: 7 Steps to Attract New Clients and Become Every Homeowner’s First Choice
Date: Wednesday, November 3, 2010
Time: 10:00 AM - 11:00 AM PDT
Cost: Nothing
Jennifer Cummings, the marketing expert behind some of the most successful real estate agents today, will share her process to attract new clients and become the obvious choice for homeowners. In this webinar, you will boost your business with…
Online marketing strategies to increase your lead generation
3 simple ways to separate you from your competition instantly
The #1 marketing mistake most agents make in today's market and how to avoid it
See real proven marketing pieces that get the phone to ring
And much more…
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Knox First Tuesday: 10 Ways To Be the 1
David Knox Productions offers online training courses for real estate agents accross the country. Today they announced two new trainings available online. If you are looking for new tips on the topics of how to differentiate yourself from your competition, or how to price your home to sell, check out the latest trainings.
Two announcements:
1. Knox First Tuesday #27 is "Ten Ways to be The One"...The One who is selected by clients and The One who thrives in this market. Watch the preview version at www.retdk.com. Scroll to the "filmstrip" on the bottom of the page and click "01. KFT27 Ten Ways to be The One."
2. New: Pricing Your Home to Sell" is Now Online! Try it for FREE.
Go to: www.RealEstateConsumerVideos.com/
Click "Free Trial" then enter Promo Code: trial
Confirm your account per instructions
Receive 3 Free Views
Send videos to your prospects and clients
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a la mode and iHomefinder Partner
ORLANDO, FL, Nov. 5 /PRNewswire/ -- From the floor of the National Association of REALTORS® (NAR) Conference here, a la mode, a leading developer of desktop, mobile, and Web tools for real estate professionals, and iHomefinder, a leading developer of Web-based tools to enhance productivity and increase sales for real estate agents, announced that users of a la mode's Agent XSites will be able to implement iHomefinder's customized solution for displaying MLS active listings on their personal websites.
By using iHomefinder's IDX solution, agents can provide their clients with robust features for conducting home searches. Clients can not only search for current active listings but can also request email notification when new listings meeting their custom search settings are available. Listing search results include property details, maps, school information, mortgag calculators and lead generation forms.
Agent XSites users will be able to automatically display their personal listings as "featured listings" and large Broker/Agent offices can create individual agent bios for each company agent. Agents' personal listings are displayed and agents can monitor their own clients' search activities.
"As we roll out a more vibrant, robust Agent XSites version here at the NAR show, we're very excited to be able to offer iHomefinder's customized IDX/MLS search capabilities and marketing tools for XSites users at a discounted rate from standard retail pricing," said Rusty Lindquist, Product Manager for a la mode.
Flyers including the agents contact information can be printed for any listing and clients can request a showing for any property. Agents can create an "Open Homes" page that will display their open homes for the week.
The iHomefinder IDX solution includes features not available to agents accessing their local MLS data directly. "Agents who have invested in an Agent XSite know the value of online marketing, and how to attract Internet-savvy home buyers and sellers," said Jim Humphrey, Sales Director of iHomefinder. "We are delighted to be able to offer significant enhancements in that area to Agent XSites users at special pricing. The partnership between a la mode and iHomefinder is natural," he said. About iHomefinder: iHomefinder's suite of website tools and services empowers local real estate offices and agents to increase sales, improve productivity, enhance customer service, and compete in the online real estate marketplace. All iHomefinder programs operate on a client's website using the client's branding and website design. iHomefinder uses Internet Data Exchange (IDX) as its core MLS search engine, tailored to the location of each client, and offers several other website tools to enable clients to capture leads. To learn more about iHomefinder's services, call 1.866.700.8855, or go to www.iHomefinder.com.
About a la mode: a la mode, founded in 1985, develops desktop, mobile, and Web tools for real estate appraisers, agents, inspectors and mortgage lenders. Each year, over half of the nation's home appraisals are created with a la mode's WinTOTAL software and delivered electronically through its server network, which handles nearly a million and a half paperless mortgage transactions a month. a la mode XSites allow real estate professionals to deploy a professional Web presence that manages transactions and communications with their clients and provide an integrated platform for their own day-to-day processes. Learn more at www.alamode.com.
Contact:
Brett DeSchepperiHomefinder(866) [email protected]
Matt Barra la mode(330) [email protected]
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