Your Most Critical Task for 2024: Setting Up a Referral Program for Past Listing Clients

The real estate market in 2023 was a challenging one for agents, with fewer transactions taking place, higher mortgage interest rates, and low inventory. Moving into 2024, many agents have the nebulous goal of landing more listings. And there's one tactic that works better than any other when it comes to increasing seller leads: A referral program. According...

We're continuing an annual tradition of counting down our top 10 articles of the year. The following article was originally published in November and is #9 in our countdown. See #10 here. ChatGPT hit the scene in a big way this year, and ever since, people have been asking it all sorts of things — everything from explaining complex topics to home...

On the Sunday before Thanksgiving, I was privileged to "spend the day in a canoe" with my friend Nathan Mersereau. This podcast episode, Mark McLaughlin: Getting Real About Real Estate, is the highlight reel of our conversation. We were not literally in a canoe; Nathan is simply friends with people he would enjoy being in a canoe with. Nathan...

Tuesday, December 19, 2023 at 11:00 AM PST Join us for this webinar as Todd Teta, Chief Product & Technology Officer for ATTOM, and Mike Simonsen, Founder and President of Altos Research, discuss what's to come for the housing market in 2024, examining essential market indicators and the present housing market situation, assessing the current...

One of Zillow's most viewed homes now includes an interactive floor plan, a 3D Home tour and a virtual treasure hunt SEATTLE, Dec. 12, 2023 -- There's an all-new, interactive way to tour Santa's House on Zillow®. Starting today, families can take a virtual 3D tour of the Clauses' North Pole cabin and explore every charming corner using a floor plan...