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10 Ways Floor Plans and 3D Virtual Tours Help Sell Homes Faster
As a real estate agent, your primary goal is to sell properties quickly and at the best possible price. In today's competitive real estate market leveraging cutting-edge technology can give you a significant advantage. Floor plans and 3D virtual tours are powerful tools that can help you showcase properties in an immersive and engaging way, ultimately leading to faster sales and higher returns. 1. Increased visibility and exposure By incorporating floor plans and 3D virtual tours into your listings, you can dramatically increase the visibility and exposure of your properties. These interactive experiences allow potential buyers to explore homes from the comfort of their own devices, piquing their interest and driving more traffic to your listings. — 64 of home buyers want to see floor plans on a listing 2. Efficient pre-screening of buyers Floor plans and virtual tours enable buyers to pre-screen properties before scheduling in-person viewings. This efficiency saves time for both you and potential buyers, as only truly interested parties will request physical showings, reducing the likelihood of wasted efforts. 3. Engaging and immersive experience 3D virtual tours, such as those from iGUIDE, provide an immersive and engaging experience that goes beyond traditional photography or video. Buyers can navigate through properties as if they were physically present, allowing them to get a comprehensive understanding of the layout, flow, and atmosphere of each space. 4. Highlight key features and selling points With floor plans and virtual tours, you can strategically highlight the most appealing features and selling points of a property using tags. Whether it's a stunning open concept living area, a luxurious master suite, or a breathtaking outdoor space, you can guide buyers' attention to the aspects that will captivate them. 5. Eliminate geographic barriers Traditional real estate marketing is often limited by geographic boundaries. However, with floor plans and virtual tours, you can showcase properties to buyers worldwide, expanding your reach and increasing the pool of potential buyers exponentially. — 97% of all homebuyers used the internet in their home search 6. Enhance transparency and trust By providing comprehensive floor plans and virtual tours, you demonstrate transparency and build trust with potential buyers. They can fully appreciate the property's layout, condition, and features without the need for in-person viewings initially, fostering confidence in their decision-making process. 7. Facilitate effective communication Floor plans and virtual tours serve as powerful communication tools, enabling you to discuss properties with clients more effectively. You can easily reference specific areas or rooms, clarify dimensions, and address any concerns or questions buyers may have, leading to a smoother and more efficient sales process. — 1 in 10 buyers won’t even arrange a viewing without first seeing a floor plan 8. Competitive advantage in the market By leveraging cutting-edge technology, you gain a significant competitive advantage over other real estate professionals who rely solely on traditional marketing methods. Buyers are increasingly drawn to properties that offer immersive virtual experiences, giving you an edge in attracting and retaining their interest. — 3 out of 5 home buyers are willing to purchase after a virtual tour only 9. Reduced costs and increased efficiency Incorporating floor plans and virtual tours into your marketing strategy can ultimately lead to reduced costs and increased efficiency. By pre-screening buyers and minimizing unnecessary in-person viewings, you can save time and resources, allowing you to focus on qualified leads and closing deals more effectively. 10. Environmentally friendly marketing In today's eco-conscious world, floor plans and virtual tours offer an environmentally friendly alternative to traditional real estate marketing methods. By reducing the need for physical travel and printed materials, you can actively contribute to sustainable practices while still providing an exceptional marketing experience. In the competitive world of real estate, leveraging floor plans and 3D virtual tours can give you a significant advantage in attracting and retaining potential buyers. By offering immersive experiences, highlighting key features, and facilitating effective communication, you can streamline the sales process, increase efficiency, and ultimately sell properties faster and at better prices. Find an iGUIDE operator in your area to get started with iGUIDE today. To view the original article, visit the iGuide blog. Related reading Best Practices for Creating Floor Plans and 3D Virtual Tours Mastering Technology to Stay Ahead in Real

Exploring the Revolution of Real Estate Virtual Tours
In 2023, the real estate industry witnessed a significant shift in the way properties are showcased to potential buyers. Virtual tours have revolutionized the home buying experience, offering a cutting-edge, immersive, and convenient approach for prospective homeowners. Gone are the days of relying solely on static images and floor plans; real estate virtual tours now empower buyers to explore properties from the comfort of their own homes, making the home buying process more efficient and enjoyable. The Rise of Virtual Reality (VR) and Augmented Reality (AR) Advancements in Virtual Reality (VR) and Augmented Reality (AR) technologies have propelled real estate virtual tours to new heights. VR headsets have become more affordable and accessible, allowing buyers to step into a property and explore every corner virtually. Augmented Reality, on the other hand, has introduced a new way of envisioning properties in real-world settings. Buyers can use their smartphones or AR-enabled devices to superimpose virtual elements, such as furniture or decor, onto an empty space, providing a clear visualization of how the property can be personalized to suit their needs. Virtual Staging and Home Customization Virtual staging has become an indispensable tool in the real estate industry. Gone are the days of costly and time-consuming physical staging; instead, virtual staging allows real estate agents and sellers to digitally furnish and decorate properties with a wide range of styles. Buyers can see a property's potential, transformed into their dream home, without the need to physically move any furniture. Additionally, home customization have become increasingly popular in virtual tours. Prospective buyers can visualize and explore various design options for rooms, allowing them to tailor the property to their preferences before making any structural changes. Interactive and Guided Tours Virtual tours have evolved from static, pre-recorded presentations to interactive and guided experiences. Today, prospective buyers can take control of their tours, deciding where to navigate and what to focus on, enhancing their sense of autonomy during the exploration process. Guided tours have also gained popularity, where a real estate agent or AI-powered virtual assistant can accompany buyers throughout the virtual journey, providing insights and answering questions in real-time. This personalized touch helps build a stronger connection between the buyer and the property, leading to more informed purchasing decisions. Conclusion Recent times have marked a turning point for the real estate industry with the rapid adoption of virtual tours. By harnessing the power of virtual reality, augmented reality, artificial intelligence, and interactive features, real estate virtual tours have transformed the home buying experience for the better. The seamless accessibility, customization options, and global reach have made virtual tours an indispensable tool for buyers, sellers, and real estate professionals alike, shaping the future of real estate in an increasingly digitized world. To view the original article, visit the Realtyna

Revolutionizing Real Estate Marketing with iGUIDE Instant
Planitar Inc., the makers of iGUIDE, have unveiled a groundbreaking solution – iGUIDE Instant. This innovative offering is set to redefine the landscape of 3D virtual tours and interactive floor plans in real estate photography, bringing affordability and speed to the forefront. Affordability and Speed At the intersection of affordability and speed, iGUIDE Instant emerges as a game-changer in the real estate photography realm. Priced at just $7.99 per project, this solution seamlessly transforms property showcasing by delivering captivating 3D virtual tours and interactive floor plans within minutes. The secret behind this unparalleled combination lies in the iGUIDE PLANIX camera system and iGUIDE's proprietary AI technology. Empowering Real Estate Photographers Real estate photographers now have an agile workflow at their fingertips, unlocking the swift creation of high-quality 3D virtual tours. Alexander Likholyot, the CEO and co-founder of Planitar Inc., emphasizes, "The value of iGUIDE Instant lies in its ability to deliver high-quality, immersive 3D virtual tours within minutes, at a fraction of the cost when compared to others." Buyer Experience and Market Advantage As highlighted in a 2023 survey, 67% of buyers expressed a desire for more listings with 3D tours. iGUIDE Instant not only meets this demand but goes beyond, equipping listing agents and potential buyers with an immersive property viewing experience. This not only enhances the buyer's journey but also provides a distinct marketing advantage over other listings in the market. Three Simple Steps iGUIDE Instant's simplicity is evident in its three-step process. Capture: Connect the iGUIDE PLANIX Camera Process: Upload data to the iGUIDE Portal Utilize: Receive links for seamless integration into a real estate agent's website, listing sites, and social media for immediate property marketing. Key Features and Benefits The advanced features of iGUIDE Instant include optical imaging, laser measurements, and proprietary AI technology. It serves as a turn-key marketing tool, seamlessly integrating with social media and web platforms. The iGUIDE Analytics report provides online engagement analytics for the listing. Users can personalize each iGUIDE Instant virtual tour with the Real-time Tag feature, and the high-resolution 360° imagery captured by the iGUIDE camera system allows potential buyers to explore properties with exceptional clarity. Accessibility and Nationwide Coverage While currently available in the U.S. only, iGUIDE Instant boasts nationwide coverage with several thousand service providers across the country. Additional Context and Photographer Experience Real estate agents can use the iGUIDE PLANIX camera to scan a 3,000 SF house in just 20 minutes, thanks to its LIDAR laser scanning capabilities. Accurate measurements and a comprehensive package with listing information, floor plans, JPEG/PDF formats, and analytics make it a valuable tool for photographers. The onboarding process is quick, and nationwide coverage ensures accessibility for photographers across the U.S. iGUIDE Instant is not just a technological leap forward but also a transformative force in the real estate marketing landscape. Its affordability, speed, and advanced features position it as a must-have tool for real estate photographers and listing agents alike. For more information, visit goiguide.com/iguide-instant and witness the future of real estate marketing