September 09 2021
As an international real estate professional, you know that it's your responsibility to help non-residents buy or sell a property in your specific country.
But the question is, how can you actually get international clients? Each traditional lead generation method is applicable to the international niche of the real estate industry, but it needs a little bit of tweaking.
Today we will talk about targeting — specifically, how you can target different countries even though you're a U.S. or Canada-based agent.
Let's dive in.
So, what is geotargeting? And how is it applicable to international real estate agents?
Geotargeting, as the name suggests, is a type of advertisement that uses location data to target and reach consumers.
As an international real estate agent, it's important for you to target the right audience. Imagine, you're a U.S.-based real estate agent and you specifically work with international clients from France. How can you let your potential clients know about your brand?
As experts suggest, there are a couple of ways of doing that:
What about multi-regional or multilingual websites? Multi-regional websites specifically target many regions at once. Often, they are multilingual. Another example is Canada, where you may have a French and English version of your content. Since you're targeting one country, geotargeting — specifically the method we mentioned above — will work for you. Having a multilingual and multi-regional website is a little bit tricky. It requires more technical knowledge and maybe even the help of a developer. In any case, Google Developers provides you with all necessary SEO information to manage multilingual and multi-regional websites. Please check these resources:
To view the original article, visit the Realtyna blog.