May 19 2017
One of the best ways to nurture your relationship with your database is to hold periodic customer appreciation events. It's a great way to have everyone come together and, at the same time, offer something different.
Beyond just putting an event date in your calendar, your CRM makes it easy for you to plan and manage all the tasks that need to be done in order to pull off a successful customer appreciation event. Starting with creating and sending all event-related correspondence including invitation emails, direct mail, event reminders, and follow-up communications to your event – similar to how you would manage all of your listing and closing activity plans.
Have fun with this approach. Use your imagination on what might work best for you and your area. Initially, it will take a fair amount of work to get your system in place. Repeating the same event 6-12 months later will prove to be much more automatic, especially when you have the ability to create and manage all aspects of a customer event using your CRM. This helps keep your costs low and makes it easy to replicate down the road.
Lastly, be sure to take lots of pictures or videos and post them on Facebook, etc. It's a great way to expand the added value you are offering. This also encourages the individuals who couldn't attend to take part next time. NO excuses.
To view the original article, visit the IXACT Contact blog.